- 6 Min
Un Product Marketing Framework 100% B2B SaaS
Enfin un Product Marketing Framework 100% B2B SaaS
I’m Francois Laxalt, consultant, advisor, director, partner, investor, and blogger focused on SaaS B2B startups & scaleups. I am principal of my own consulting business : Product Marketing Success.
I bring an unique perspective to B2B startup growth challenges having 20 years’ experience as CMO, VP or Director of Product Marketing across 7 international companies ranging in size from $1M to over $10B in revenues.
Product Marketing is key to the success of SaaS B2B startups. To be successful, you need an innovative and robust software solution, flawless business execution and…. a clearly expressed vision, declined in each layer of your organization. And of course energy and luck. I can’t help with energy or luck ; but I can help scale up your success with actionable product marketing.