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THEY SCALE UP
THEIR SUCCESS

PRODUCT MARKETING SUCCESS

with
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 Marketing 

Series B

ICP: Mid & Enterprise

"The Most Trusted Consumer Intelligence Platform for Ecommerce"

Francois is beyond A+ in the marketing world. Very close to the sales teams he makes selling easier. Anyone in the enterprise software B2B industry looking for a rockstar corporate marketing leader would be blessed to have Francois on his team.

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M. Chouard - CRO

 HR 

Series A

ICP :Enterprise

"Talent experience platform
that scales as fast as your ambition"

We conducted a Product Positioning program with the 365Talents team and needed an external perspective—someone precise, efficient, and friendly—to challenge our work and initial intuitions. We found that in François!

L. Michel - Co-founder & CEO

 Finance 

Series B

ICP: Mid & Enterprise

"A single, integrated SaaS platform
to prevent payment fraud"

François enabled us to conduct a positioning clarification project in a matter of weeks, yielding results that would have otherwise taken months to achieve. All of this was accomplished with a simplicity, pace, and relevance that garnered the team's full commitment to the project.

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B. Collot - Co-founder & CEO

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 Cyber 

Series A

ICP :Enterprise

"Uncover and manage critical vulnerabilities within days, not weeks"

We worked with Francois on a colossal project to overhaul our positioning and messaging. François' talent lay not only in seeing it through to completion with remarkable efficiency but also in doing so with disarming gentleness and ease. Today, we have marketing material perfectly aligned with who we are and where we aim to go.

I would work with him again without hesitation."

F. Forgeau - General Manager

X. Haffreingue

COO - Tinyclues

Now Group CFO - Splio

In today's fast-paced world, nailing product marketing is like hitting the jackpot in a game of business roulette. Enter François - the ace up your sleeve when it comes to mastering this game. Having teamed up with François, I've seen firsthand his knack for turning heads and driving sales with his product marketing wizardry. He's got that rare combo of mad skills and unwavering dedication that sets him apart from the pack.

 

François isn't just another player in the field – as an independent contractor, he's a game-changer. His ability to pivot on a dime and cook up killer positioning strategies makes him the MVP of any project.  So, if you're in the market for a product marketing powerhouse, look no further than François. Trust me, you'll be glad you did.

 Legal 

Series A

ICP: Mid & Enterprise

"Contract Management
Experience Platform. Powered by AI"

François successfully assisted us in structuring our positioning and messaging. I appreciated his quick grasp of our industry and his ability to synthesize our challenges and potential messaging options, all while maintaining a positive attitude. I highly recommend him to startups and scaleups facing product marketing challenges.

A. Grux - CEO

 Marketing 

Series B

ICP: Mid & Enterprise

"The Retail MarketingPlatform"

"We enlisted François to rethink our positioning, messaging, and value proposition. He also guided us in identifying key selling points, summarizing our value creation strategies, and overhauling our sales decks. If you're a B2B SaaS startup or scaleup, I wholeheartedly recommend engaging François for your strategic or operational Product Marketing needs."

R. Brockmann - CMO

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 Marketing 

Series B

ICP: Mid & Enterprise

"AI-First CRM
Marketing Platform"

Francois is a highly professional and successful VP of Product Marketing. With his team, he successfully and enthusiastically supported the company and the DACH region with strategic insights, effective messaging and actionable sales-oriented content. 

I would recommend Francois for any B2B Software company looking to accelerate growth with top-notch corporate positioning, messaging, go-to-market and content strategies.

Y. Kottusch - Sales Director - DACH

 Commerce 

Series A

ICP: SMB

The DataHawk Platform: eCommerce Optimization Made Easy, from A–Z

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C. Tailleferd
CMO - Deepki

Francois is a highly experienced and strategic product marketer and has been instrumental to the growth of Tinyclues. He has a natural instinct for articulating a company’s positioning, matched with the technical chops to build messaging that is easy to consume and impactful for an audience. He is a fantastic presenter and is excellent at engaging with prospects, customers and industry analysts. At Tinyclues, he consistently produced high impact deliverables that were essential to successfully enable our sales team and support our demand initiatives. 


I strongly recommend Francois and I hope to have the opportunity to work with him again.

 Marketing 

Public

ICP: Mid & Enterprise

"The Experience Cloud Platform"

I worked with François over the last years at Neolane then Adobe and I can say he has been instrumental in leading the Corporate Marketing group. François is a multi-talented person who can manage a marketing team, pitch in front of large audience, engage with PR, lead competitive intelligence or help sales team to sell. 

I can recommend François for any marketing organization of a SaaS B2B company.

J. Decaris - EMEA Head of Sales GTM

 Innovation 

Series A

ICP :Enterprise

"Frictionless collaborative
innovation platform.
Collaborative success"

 Workplace 

Series C

ICP: Enterprise

"The all-in-one
Work Collaboration Platform"

 Quality 

Series B

ICP: SMB & Mid

The Quality, EHS, and ESG
management platform
for sustainable operational impact

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A. Lacroix

Senior PMM - Adobe

Francois understands market trends and consumer behavior like no one, allowing our PMM team to develop targeted and successful go-to-market strategies. He has this ability to ensure alignment across departments to ensure operational excellence and drive synergy towards our common goals.

Francois was a respected leader at Adobe and a trusted advisor to colleagues.

I wholeheartedly recommend Francois for any leadership role in product marketing.

 Quality 

Series A

ICP: SMB & Mid

"Cultural Experiences Platform"

 Knowledge 

Early-Stage

ICP: Mid & Enterprise

"The Knowledge Management Experience Platform"

François helped us during a strategic phase of redefining our positioning and messaging. I greatly appreciated the simplicity of his approach, the strategic focus of his suggestions and the effectiveness the PMM outputs. I highly recommend him for your strategic positioning and product marketing needs!

M. Balbo - Chairman

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 Marketing 

Series C

ICP: Mid & Enterprise

"Conversational Marketing Platform"

Beyond a real leader, he always tries to help his team members to develop their skills & "grow" professionally.

And François is a great marketer. He's very strong at understanding consumer's needs and anticipating next big things. He masters all the aspects of PMM, from product demo, copy writing to strategic marketing, passing through PR & competitive intelligence.

He masters the art of captivating audiences & transmitting messages.

M. Bentz - PMM

now Lead PM - Batch

 Finance 

Public

ICP: Mid & Enterprise

"AI-Augmented
Order-To-Cash Platform"

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AS. Pionnier

EMEA Field Mkt Director

François is a passionate corporate Product Marketer. I have had the pleasure of working with him twice now - at Neolane and Tinyclues - and my opinions of him just get better. François is extremely enthusiastic about his work which is infectious. He always has a creative, positive outlook and understanding of buying personas and the buyer's journey to craft messaging that's effective - especially when bringing a new solution to international markets. As a Field Marketer, I have had the great pleasure to closely collaborate with him and to find a perfect complementarity between his high quality content and our Field marketing support.

 

François is a must have for managing and motivating a results driven Product Marketing team focusing on messaging and positioning B2B software companies in Europe and in the US. 

 Cyber 

Series A

ICP: Enterprise

"AI Threats Control Platform
for Next-Gen Enterprise"

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 Analytics 

Series B

ICP: Mid & Enterprise

"Analytical CRM platform driving eBusiness personalization"

We decided to join DataDistilleries almost at the same time. François was 100% involved in this short and exciting opportunity. With his help, we signed a deals together. Very business focused.

J. Lefebvre - AE

Now VP EMEA - Fluence Tech.

 Marketing 

Early-Stage

ICP: SMB

"The Customer Data
Experience Platform"

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 Analytics 

ICP :Enterprise

"Through innovative AI and analytics, SAS provides knowledge
in the moments that matter."

François is one of the best managers I have ever had the pleasure of working for. His friendly positive attitude combined with knowledge and enthusiasm for the industry is unbeatable. I would highly recommend him for a VP marketing position.

M. Gosse - PMM

CONTACT

Want to scale up your success?

Let's discuss your challenges, your vision, your objectives, your doubts or your dreams! Drop me an email and lets' book a visio or a drink ☕️.

Francois Laxalt Boston BD squre small_ed

Francois LAXALT

+33 6 800 513 80
info@productmarketingsuccess.com

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