HOW WE SCALE UP YOUR BUSINESS
STRATEGIC
POSITIONING
We help you define the best market fit or market category, based on your long term product and business strategy.
Tip: never pick a niche market. You absolutely need to fit into a well-known, highly visible and valued market ; then claim your difference within that market.
SALES KIT & COLLATERAL
We co-create with you actionable tools and collateral to shorten your sales cycles and increase conversion.
Tip: PMM primary goal is to help sales to attract, convince and retain companies. Your PMMs must work hand-in-hand with sales and attend client meetings.
PRODUCT-MARKET FIT
& GO-TO-MARKET FIT
We help you define the best strategy and actions to reach PMF or GTMF. We design messaging, category, collateral, sales strategies to match your growth plan.
Tip: Never switch to the GTM Fit phase before 100% validation that you've reached PMF
EFFECTIVE
MESSAGING
Perception is reality. We ensure you have a clear, compelling and effective message for your clients and prospects.
Tip: forget technology. Messaging should turn complexity into simplicity, focusing on why you exist and the problems you solve.
USE CASES &
PERSONA
Identify your key use cases and the related value prop. Personalize storytelling for each of your persona.
Tip: think big but start small. It's better to start with 3 use cases and persona and fully describe the challenges, solutions and benefits.
ANALYST RELATIONS THAT WORK
Planning to expand to the US? We give you the pros & cons of working with Gartner and/or Forrester.
Tip: we can coach you to make the most out of your investment. But don't expect to have any mention before 12 months. It takes a village to be recognized by analysts.
VC-READY VALUE PROP & PITCH DECK
Be ready for the next funding round. VCs will expect laser-focused positioning, messaging and GTM.
Tip: it takes days of brainstorming and rehearsal to create the winning 10 slides pitch deck.
GO-TO-MARKET & RESOURCES
We advise you on the right GTM to support your domestic or international growth. We assist you to design the optimal organization for your team.
Tip: when expanding internationally, execution is key. Success or failure depends more on the people you choose than on market research.
ROI & IMPACT ANALYSIS
Your prospects expect a better ROI than "a significant increase" or "higher revenue". We know how to measure the real qualitative and quantitative impact of your solution. Period.
Tip: whatever the industry you're targeting, it's always possible to quantify the business impact. Always.
We worked with Francois on a colossal project to overhaul our positioning and messaging. Francois' talent lay not only in seeing it through to completion with remarkable efficiency but also in doing so with disarming gentleness and ease. Today, we have marketing material perfectly aligned with who we are and where we aim to go.
I would work with him again without hesitation."
Fanny Forgeau - General Manager - Yogosha
Francois is beyond A+ in the marketing world. Very close to the sales teams he makes selling easier. Anyone in the enterprise software B2B industry looking for a rockstar corporate marketing leader would be blessed to have Francois on his team.
Matthieu Chouard - CRO - FoxIntelligence
Francois enabled us to conduct a positioning clarification project in a matter of weeks, yielding results that would have otherwise taken months to achieve. All of this was accomplished with a simplicity, pace, and relevance that garnered the team's full commitment to the project.
Baptiste Collot - Founder & CEO - Trustpair
We conducted a Product Positioning program with the 365Talents team and needed an external perspective—someone precise, efficient, and friendly—to challenge our work and initial intuitions. We found that in Francois!
Loïc Michel - Founder & CEO - 365Talents
DISCOVER THE FIRST PRODUCT MARKETING FRAMEWORK FOR B2B SaaS
You want to know how Product Marketing will scale up your success? How Sales, Product Management, Growth and Product Marketing should work together? Who does what? How Product Marketing is helping you to define your market and long-term strategy?
This PMM framework is what you need! It's the first and only framework designed to address the needs and challenges of B2B SaaS startups.
Enter your email to receive your exclusive copy!
WHY PRODUCT MARKETING SUCCESS?
Product Marketing is key to the success of startups in the B2B software industry. And yet still too little known. To be successful, you need an innovative and robust software solution, flawless business execution and…. a clearly expressed vision, declined in each layer of your organization. And of course energy and luck.
Depending on your market and your development stage, there comes a time when Product Marketing becomes vital; whether it is for your series A or B, the acceleration of sales or the internationalization of your business.
When you’ve reached that stage, your customers, prospects and investors expect you to clearly explain why you exist, in which business scenarios companies may need your solution, why they should buy your solution versus your competitors, how to craft an effective messaging to your sales people and the market, how to express the value you bring, and so much more.
Product Marketing goes far beyond storytelling. In a startup, a good product marketer is also the preferred conversation partner of the CEO and the CRO. He translates the vision into positioning and messages. At the same time, he’s working hand in hand with sales to improve conversion rates at the top of the funnel and shorten sales cycles at the bottom. A good product marketer is just as comfortable in an exec committee as in a prospecting meeting or a business conference. He/she helps you reach Product-Market-Fit or Go-To-Market Fit.
After more than 20 years as a product marketing manager for many B2B software companies, after supporting the growth and international success of startups, I created Product Marketing Success on a simple observation: if product marketing is essential to success, resources and know-how are rather scarce while there have never been so many startups and scaleups. So let's build your success together with actionable Product Marketing!
Want to scale up your success?
Let's discuss your challenges, your vision, your objectives, your doubts or your dreams! Drop me an email and lets' book a visio or a drink ☕️.
Francois LAXALT
+33 6 800 513 80
info@productmarketingsuccess.com