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Francois Laxalt Boston BD squre small.jpg

I’m Francois Laxalt, consultant, advisor, director, partner, investor, and blogger focused on SaaS B2B startups & scaleups.  I am principal of my own consulting business : Product Marketing Success.


I bring an unique perspective to B2B startup growth challenges having 20 years’ experience as CMO, VP or Director of Product Marketing across 7 international companies ranging in size from $1M to over $10B in revenues.

Product Marketing is key to the success of SaaS B2B startups. To be successful, you need an innovative and robust software solution, flawless business execution and…. a clearly expressed vision, declined in each layer of your organization. And of course energy and luck. I can’t help with energy or luck ; but I can help scale up your success with actionable product marketing.


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