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PRODUCT MARKETING SUCCESS est lancé !
Après plus de 20 ans en tant que directeur product marketing pour de nombreux éditeurs SaaS B2B, après avoir accompagné la croissance et...
I’m Francois Laxalt, consultant, advisor, director, partner, investor, and blogger focused on SaaS B2B startups & scaleups. I am principal of my own consulting business : Product Marketing Success.
I bring an unique perspective to B2B startup growth challenges having 20 years’ experience as CMO, VP or Director of Product Marketing across 7 international companies ranging in size from $1M to over $10B in revenues.
Product Marketing is key to the success of SaaS B2B startups. To be successful, you need an innovative and robust software solution, flawless business execution and…. a clearly expressed vision, declined in each layer of your organization. And of course energy and luck. I can’t help with energy or luck ; but I can help scale up your success with actionable product marketing.