HOW WE SCALE UP YOUR BUSINESS
STRATEGIC
POSITIONING
We help you define the best market fit or market category, based on your long term product and business strategy.
Tip: never pick a niche market. You absolutely need to fit into a well-known, highly visible and valued market ; then claim your difference within that market.
SALES KIT & COLLATERAL
We co-create with you actionable tools and collateral to shorten your sales cycles and increase conversion.
Tip: PMM primary goal is to help sales to attract, convince and retain companies. Your PMMs must work hand-in-hand with sales and attend client meetings.
CONTENT MARKETING
We help you create content that matches sales cycles to level-up your demand gen and accelerate sales.
Tip: each piece of content must bring real VALUE to each persona. It must be informative, demonstrative, or at
least fun!
EFFECTIVE
MESSAGING
Perception is reality. We ensure you have a clear, compelling and effective message for your clients and prospects.
Tip: forget technology. Messaging should turn complexity into simplicity, focusing on why you exist and the problems you solve.
USE CASES &
PERSONA
Identify your key use cases and the related value prop. Personalize storytelling for each of your persona.
Tip: think big but start small. It's better to start with 3 use cases and persona and fully describe the challenges, solutions and benefits.
ANALYST RELATIONS THAT WORK
Planning to expand to the US? We give you the pros & cons of working with Gartner and/or Forrester.
Tip: we can coach you to make the most out of your investment. But don't expect to have any mention before 12 months. It takes a village to be recognized by analysts.
VC-READY VALUE PROP & PITCH DECK
Be ready for the next funding round. VCs will expect laser-focused positioning, messaging and GTM.
Tip: it takes days of brainstorming and rehearsal to create the winning 10 slides pitch deck.
GO-TO-MARKET & RESOURCES
We advise you on the right GTM to support your domestic or international growth. We assist you to design the optimal organization for your team.
Tip: when expanding internationally, execution is key. Success or failure depends more on the people you choose than on market research.
ROI & VALUE ANALYSIS
Your prospects expect a better ROI than "a significant increase" or "higher revenue". We know how to measure the real qualitative and quantitative impact of your solution. Period.
Tip: whatever the industry you're targeting, it's always possible to quantify the business impact. Always.
PROVEN SUCCESS
"Nous avons entrepris avec François un travail colossal de refonte de notre positionnement et de notre messaging. Un chantier que j'appréhendais, pour son ampleur et sa complexité... Le talent de François a été de le mener non seulement au bout, dans son intégralité et avec une efficacité redoutable, mais aussi de le mener avec une douceur et une facilité déconcertantes.
Nous avons aujourd'hui une matière marketing parfaitement en phase avec ce que nous sommes et où nous voulons aller, mais aussi tout un collectif qui adhère aux choix que François nous a permis de faire. Je retravaillerai avec lui les yeux fermés."
Fanny Forgeau - Directrice Générale de Yogosha
“François nous a aidé avec succès à structurer notre positionnement et notre messaging. J’ai apprécié sa rapidité dans la compréhension de notre métier et sa capacité à synthétiser nos enjeux et les options possibles de messaging. Le tout toujours dans la bonne humeur. Je le recommande aux startups et scaleups qui ont des enjeux de product marketing”.
Alexandre Grux - CEO de Hyperlex
"Nous avons mené un programme de Product Positioning avec l'équipe 365Talents et avions besoin d'un oeil externe, précis, efficace et sympa pour challenger nos travaux et nos premières intuitions : nous l'avons trouvé, c'est François :-)"
Loïc Michel - CEO de 365 Talents
DISCOVER THE FIRST PRODUCT MARKETING FRAMEWORK FOR B2B SaaS
You want to know how Product Marketing will scale up your success? How Sales, Product Management, Growth and Product Marketing should work together? Who does what? How Product Marketing is helping you to define your market and long-term strategy?
This PMM framework is what you need! It's the first and only framework designed to address the needs and challenges of B2B SaaS startups.
Enter your email to receive your exclusive copy!
WHY PRODUCT MARKETING SUCCESS?
Product Marketing is key to the success of startups in the B2B software industry. And yet still too little known. To be successful, you need an innovative and robust software solution, flawless business execution and…. a clearly expressed vision, declined in each layer of your organization. And of course energy and luck.
Depending on your market and your development stage, there comes a time when Product Marketing becomes vital; whether it is for your series A or B, the acceleration of sales or the internationalization of your business.
When you’ve reached that stage, your customers, prospects and investors expect you to clearly explain why you exist, in which business scenarios companies may need your solution, why they should buy your solution versus your competitors, how to craft an effective messaging to your sales people and the market, how to express the value you bring, and so much more.
Product Marketing goes far beyond storytelling. In a startup, a good product marketer is also the preferred conversation partner of the CEO and the CRO. He translates the vision into positioning and messages. At the same time, he’s working hand in hand with sales to improve conversion rates at the top of the funnel and shorten sales cycles at the bottom. A good product marketer is just as comfortable in an exec committee as in a prospecting meeting or a business conference.
After more than 20 years as a product marketing manager for many B2B software companies, after supporting the growth and international success of startups, I created Product Marketing Success on a simple observation: if product marketing is essential to success, resources and know-how are rather scarce while there have never been so many startups and scaleups. So let's build your success together with actionable Product Marketing!
CONTACT US
Francois LAXALT
+33 6 800 513 80
info@productmarketingsuccess.com
ADDRESS
52 Rue Pernety
75014 PARIS
"Nous avons fait appel à François afin de repenser notre positionnement, notre messaging et notre value prop. J’ai apprécié sa rapidité dans la compréhension de notre métier et sa capacité à synthétiser nos enjeux et nos options stratégiques.
Avec une méthodo simple et très efficace, François nous a permis de passer un cap et d'identifier notre positionnement de plateforme de retail marketing. Il nous a également accompagnés pour créer les messages associés, identifier les USPs à mettre en avant dans les discussions commerciales, synthétiser nos axes de création de valeur et refondre nos pitch decks.
Si vous êtes une startup ou scaleup en SaaS B2B, je ne peux que vous recommander de faire appel à François pour vos besoins stratégiques ou opérationnels en Product Marketing."
