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FROM "NICE TO HAVE "
TO "MUST HAVE "
WITH ACTIONABLE PRODUCT MARKETING

FOR

Founders, CROs and CMOs in the B2B SaaS & Tech industry

WHO NEED

To accelerate sales through effective messaging, positioning, use cases, impacts, sales kit or GTM strategies.

To fast forward Product-Market Fit or Go-To-Market Fit and be ready for their next funding round.

HOW WE SCALE UP YOUR BUSINESS

STRATEGIC
POSITIONING

We help you define the best market fit or market category, based on your long term product and business strategy.


Tip: never pick a niche market. You absolutely need to fit into a well-known, highly visible and valued market ; then claim your difference within that market.

SALES KIT & COLLATERAL

We co-create with you actionable tools and collateral to shorten your sales cycles and increase conversion.

Tip: PMM primary goal is to help sales to attract, convince and retain companies. Your PMMs must work hand-in-hand with sales and attend client meetings.

PRODUCT-MARKET FIT

& GO-TO-MARKET FIT

We help you define the best strategy and actions to reach PMF or GTMF. We design messaging, category, collateral, sales strategies to match your growth plan.

Tip: Never switch to the GTM Fit phase before 100% validation that you've reached PMF

EFFECTIVE
MESSAGING

Perception is reality. We ensure you have a clear, compelling and effective message for your clients and prospects.

Tip: forget technology. Messaging should turn complexity into simplicity, focusing on why you exist and the problems you solve.

USE CASES &
PERSONA

Identify your key use cases and the related value prop.  Personalize storytelling for each of your persona.

Tip: think big but start small. It's better to start with 3 use cases and persona and fully describe the challenges, solutions and benefits.

ANALYST RELATIONS THAT WORK

Planning to expand to the US? We give you the pros & cons of working with Gartner and/or Forrester.

Tip: we can coach you to make the most out of your investment. But don't expect to have any mention before 12 months. It takes a village to be recognized by analysts.

VC-READY VALUE PROP & PITCH DECK

Be ready for the next funding round. VCs  will expect laser-focused positioning, messaging and GTM.

 

Tip: it takes days of  brainstorming and rehearsal to create the winning 10 slides pitch deck. 

GO-TO-MARKET STRATEGY
 

We advise you on the right GTM to support your domestic or international growth. We assist you to design the optimal organization for your team. 

Tip: when expanding internationally, execution is key. Success or failure depends more on the people you choose than on market research.

ROI & IMPACT ANALYSIS

Your prospects expect a better ROI than "a significant increase" or "higher revenue". We know how to measure the real qualitative and quantitative impact of your solution. Period.

Tip:  whatever the industry you're targeting, it's always possible to quantify the business impact. Always.

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SERVICES

PROVEN SUCCESS

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CLIENTS
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We worked with Francois on a colossal project to overhaul our positioning and messaging. Francois' talent lay not only in seeing it through to completion with remarkable efficiency but also in doing so with disarming gentleness and ease. Today, we have marketing material perfectly aligned with who we are and where we aim to go.

I would work with him again without hesitation."

Fanny Forgeau - General Manager - Yogosha

Francois is beyond A+ in the marketing world. Very close to the sales teams he makes selling easier. Anyone in the enterprise software B2B industry looking for a rockstar corporate marketing leader would be blessed to have Francois on his team.

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Matthieu Chouard - CRO - FoxIntelligence
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Francois enabled us to conduct a positioning clarification project in a matter of weeks, yielding results that would have otherwise taken months to achieve. All of this was accomplished with a simplicity, pace, and relevance that garnered the team's full commitment to the project.

Baptiste Collot - Founder & CEO - Trustpair

For many years, François Laxalt has been part of the Axeleo ecosystem, effectively collaborating with some of our investments and bringing his expertise in Product Marketing and Go-to-Market strategies. His significant contributions have helped these companies grow by sharpening their positioning, crafting pertinent use cases, and enhancing the effectiveness of their messaging across websites and sales teams. The feedback from startup founders has consistently been highly positive.

 

I strongly recommend that B2B Startups and Scaleups consult with François to

fast-track their development.

Eric Burdier - Founding Partner -  Axeleo Capital
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DISCOVER THE FIRST PMM FRAMEWORK FOR SaaS/Tech B2B

You want to know how Product Marketing will scale up your success? How Sales, Product Management, Growth and Product Marketing should work together? Who does what? How Product Marketing is helping you to define your market and long-term strategy?

This PMM framework is what you need! It's the first and only framework designed to address the needs and challenges of B2B SaaS startups.

 

Enter your email to receive your exclusive copy!

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ABOUT

PRODUCT MARKETING "MAKES SALES EASIER"

Product Marketing transcends mere storytelling. In a startup environment, a skilled product marketer becomes the confidante of the CEO and the CRO, translating vision into actionable GTM, positioning and messages. This role is pivotal in working alongside sales to enhance conversion rates at the funnel's top and expedite sales cycles at its bottom. A proficient product marketer is as comfortable in an executive committee meeting as in a prospecting call or a business conference.

 

PMM is your ally to reach Product-Market-Fit or Go-To-Market Fit.

The importance of Product Marketing becomes paramount at certain milestones—whether it's during your Series A or B, the acceleration of sales, or your venture into new markets.

 

At this juncture, your customers, prospects, and investors expect clarity. They seek to understand the raison d'être of your company, the business scenarios where your solution fits, the reasons to choose your solution over competitors, and much more. This includes defining the best GTM strategy, crafting effective messages for your salespeople and the market, articulating the value you bring succinctly.

 

At Product Marketing Success, we promote a business-centric vision of Product Marketing. It positions PMM as the founders' ally, instrumental in optimizing GTM and achieving Product-Market Fit and Go-To-Market Fit. By enabling marketing and sales to effectively communicate what you do, why it’s the superior choice, and the business impacts, they pave the path for scalability and success.

 

After over two decades as a Product Marketing Director/VP for numerous SaaS/Tech B2B  companies, supporting the growth and international success of startups and scaleups, I founded Product Marketing Success. So let's build your success together with actionable Product Marketing & GTM strategies.

CONTACT

Want to scale up your success?

Let's discuss your challenges, your vision, your objectives, your doubts or your dreams! Drop me an email and lets' book a visio or a drink ☕️.

Francois LAXALT

+33 6 800 513 80
info@productmarketingsuccess.com

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